About Us

DMS Mexico is a family owned and run company founded by one of the pillars of the industry in Mexico more than 40 years ago, Jorge Alvarez.

His legacy has continued well over his passing and the same values and service level are upheld to this day:

  • Passion for our business

  •  Go off the beaten track

  • Honesty

  • Deliver success

What is Design by DMS?

We are a company specialized in Destinations as they relate to Special Interest Group Travel - Cultural and Religious. We work groups of minimum 15 people and over and have extensive knowledge of the entire Mexican Republic. We specialize in cultural tours with specific interests: Catholic Tours, Architecture, Archaeology, Folklore, Arts & Crafts, Foodie Tours, Comunities, Ecology, Trade Missions, etc.

In short, wherever there is a specific interest, that is our specialty. With this knowledge, we are happy to propose tailor-made itineraries according to the specific needs of each of our clients. 

Our Mission

We become accomplises in the success of our customers by generating personalized (individualized) group experiences through intimate knowledge of the country, its offer and its fundamental actors in each of the areas of interest of our guests.

Our Vision

To be recognized by the market as the best special interest group provider (cultural and religious) taking into account the main objectives of the participants.

Our Executive Team

Eric Alvarez Taylor - DMS de Mexico
Eric Alvarez Taylor
CEO & Head of Meetings Division

He has a degree in Marketing from the instituto Tecnológico y de Estudios Superiores de Monterrey, He was president of the PCMA Mexico Chapter he is the current president of AMDEMAC (National Association of DMCs), member of the Mexican Council of the Meetings Industry (COMIR),and member of the Mexico City Meetings Association (ATR), where he has shown his leadership and prestige in the industry. Founder of Viajes Académicos in 2001. With more than 10 years of experience in Meeting tourism; working with different types of groups, has given him the opportunity to know a lot of places in the country, from main destinations to small and beautiful villages that most Mexicans do not know.


His goal is to be one of the pillars in the Mexican meeting tourism industry and have the opportunity to teach the country to the greatest number of people possible, touching their lives with experiences they will not forget.

Karen Alvarez - DMS de Mexico
Karen Alvarez
CoFounder, CFO & Head of Design by DMS Division

Karen was born in Canada and was married to Jorge until his passing. She is now a proud Mexican with over 40 years experience in the cultural tourism industry.

She is one of the foremost experts in international pilgrimages in Mexico and her outstanding knowledge of the country helps her get what no other provider can. Karen has produced some of the most spectacular and memorable itineraries for high demanding clientele.

Guillermo memo Hernández - DMS de Mexico
Guillermo "Memo" Hernandez 
Operations Director
Gustavo White - DMS de Mexico
Gustavo White 
Design by DMS &
Marketing Manager

Having worked with DMS Mexico for over 30 years, Memo is an integral part of the family but –hands down- he is the best coordinator in the country and one of the best in the world in words of our clients.

He has excelled at coordinating groups of up to 8,000 participants in diverse destinations in the country. 

He holds a degree in Business Administration from the University of Buenos Aires (Argentina), with a postgraduate degree in Strategic Marketing graduated in 1993, He has more than 20 years of experience in business development and Marketing in various businesses such as technology, services and consulting in Mexico and in Latin America, in addition to being an expert in Customer Relationship Management (CRM).

He is a Personal Trainer and a Fitness Fan.

​Having worked for the company since 2017, his current target is tied with DMS Mexico to create meaningful experiences with customers and a significant commercial development.